These guidelines help us show up as one strong, recognizable brand — from our logo and colors to the words we choose and the stories we tell. Inside, you’ll find the building blocks of the MAC brand. Each element working together communicate with clarity, consistency, and our unique MAC attitude.

But it doesn’t
end here.

MAC is where people, passion, and purpose come together. But that’s not the end — it’s just the beginning.

We’re an organization of diversity and inspiration. When we get together, magic happens. Our brand works the same way.

As you work with this brand system, you’ll discover new directions, fresh opportunities, and exciting ways to bring the MAC story to life. That’s a good thing. It means our brand is alive — responding, evolving, and helping our community connect and grow.

So trust your gut. Have some fun. And make a little magic.

Downloads

Logo

Downloads

Logo