Typography

MAC’s branding features a combo of three font families: Early Sans, NewsSerif Large, and Monotalic Narrow. The mixed use of these fonts presents MAC as an organization that’s lively, energetic, and not afraid to do things a little differently. 

Our two main fonts — Early Sans and NewsSerif Large — are used in conjunction with one another in headlines and other prominent copy. That means you can bounce between the two fonts in one bit of copy. It’s best to use the two fonts to break up copy naturally, by using one as a “highlight” font. 

Early Sans is best for longform copy, like this! Use NewsSerif Large judiciously in longform copy — it’s called Large for a reason and works best at bigger sizes. 

Bringing a little spice to the MAC typography system is Monotalic Narrow. It’s a quirky, unapologetically playful monospace sans. Use it for subheads and other support copy.

Typography

MAC’s branding features a combo of three font families: Early Sans, NewsSerif Large, and Monotalic Narrow. The mixed use of these fonts presents MAC as an organization that’s lively, energetic, and not afraid to do things a little differently. 

Our two main fonts — Early Sans and NewsSerif Large — are used in conjunction with one another in headlines and other prominent copy. That means you can bounce between the two fonts in one bit of copy. It’s best to use the two fonts to break up copy naturally, by using one as a “highlight” font. 

Early Sans is best for longform copy, like this! Use NewsSerif Large judiciously in longform copy — it’s called Large for a reason and works best at bigger sizes. 

Bringing a little spice to the MAC typography system is Monotalic Narrow. It’s a quirky, unapologetically playful monospace sans. Use it for subheads and other support copy.

NewsSerif
Large

The quick brown fox jumped over the lazy dog.

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OUR SERIF

OUR SANS

Early
Sans

The quick brown fox jumped over the lazy dog.

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OUR QUIRK

Monotalic
Narrow

The quick brown fox jumped over the lazy dog.

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