Logo
Primary
The MAC logo pairs a strong mark with original letterforms.
The mark is formed of three abstracted arrows, all joining together. That reflects what MAC is all about — bringing dynamic individuals together to share perspectives and ideas.
Each arrow is also reminiscent of an M.
When combined, the arrows form a sort of spark or burst. Energy emanates from the mark.
Paired with the mark is our logotype. Three unique characters that don’t follow traditional rules. Their singularity is their strength. MAC stands apart.
Logo
Primary
The MAC logo pairs a strong mark with original letterforms.
The mark is formed of three abstracted arrows, all joining together. That reflects what MAC is all about — bringing dynamic individuals together to share perspectives and ideas.
Each arrow is also reminiscent of an M.
When combined, the arrows form a sort of spark or burst. Energy emanates from the mark.
Paired with the mark is our logotype. Three unique characters that don’t follow traditional rules. Their singularity is their strength. MAC stands apart.
![](data:image/svg+xml,<svg display="block" id="682019198" role="presentation" viewBox="0 0 430 104" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="103.05999856477986px" id="PYVmp3Kzc" transform="translate(0.5 0.51)" width="102.26938518102055px"><path d="M 36.717 14.26 C 36.167 13.36 37.197 12.32 38.097 12.88 L 58.487 25.34 C 59.317 25.85 60.407 25.63 60.947 24.83 C 65.067 18.82 67.937 11.89 69.197 4.41 C 69.387 3.28 68.637 2.3 67.487 2.24 L 28.317 0.05 C 27.567 -0.08 26.877 0.05 26.297 0.36 L 26.297 0.36 L 20.357 3.71 L 20.357 3.71 C 19.797 4.07 19.327 4.59 19.047 5.29 L 0.207 41.75 C -0.313 42.75 0.187 43.97 1.247 44.34 C 6.617 46.24 12.397 47.29 18.417 47.29 C 19.997 47.29 21.557 47.21 23.097 47.07 C 24.047 46.98 24.787 46.2 24.787 45.24 L 24.887 20.18 C 24.887 19.13 26.297 18.79 26.787 19.72 L 38.437 42.08 C 38.827 42.83 39.747 43.16 40.517 42.8 C 43.617 41.34 46.547 39.58 49.277 37.56 C 49.937 37.07 50.097 36.15 49.667 35.45 L 36.707 14.28 Z" fill="rgb(243, 82, 63)" height="47.29007821565877px" id="WlibF4HjO" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(33.043 55.77)" width="69.22657283360843px"/><path d="M 26.8 48.08 L 5.81 59.51 C 4.96 59.97 4.6 61.03 5.02 61.9 C 8.25 68.62 12.9 74.54 18.58 79.25 C 19.43 79.96 20.71 79.78 21.32 78.85 L 42.8 46.02 C 43.28 45.44 43.51 44.77 43.54 44.11 L 43.55 44.11 L 43.62 37.29 L 43.61 37.29 C 43.59 36.63 43.37 35.96 42.9 35.37 L 20.75 0.84 C 20.14 -0.11 18.83 -0.28 17.97 0.46 C 13.8 4.03 10.21 8.25 7.35 12.96 C 7.08 13.4 6.83 13.86 6.58 14.31 C 6.45 14.54 6.32 14.76 6.19 14.99 C 5.62 16.05 5.09 17.14 4.6 18.24 C 4.35 19.04 4.67 19.93 5.41 20.36 L 27.1 33 C 28.01 33.53 27.6 34.92 26.55 34.88 L 1.85 33.8 C 1 33.76 0.26 34.39 0.19 35.24 C 0.07 36.69 0 38.15 0 39.64 C 0 41.59 0.12 43.52 0.33 45.41 C 0.42 46.23 1.14 46.83 1.96 46.81 L 26.3 46.19 C 27.36 46.16 27.74 47.58 26.81 48.08 Z" fill="rgb(243, 82, 63)" height="79.68459583051758px" id="owQuJEKa_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(0 11.92)" width="43.62px"/><path d="M 31.627 16.09 L 26.007 26.43 C 25.497 27.36 24.087 26.98 24.117 25.92 L 24.717 2.03 C 24.737 1.06 24.007 0.22 23.047 0.15 C 21.757 0.05 20.447 0 19.127 0 C 12.837 0 6.807 1.13 1.227 3.2 C 0.187 3.59 -0.303 4.78 0.197 5.77 L 17.897 40.81 C 18.157 41.52 18.627 42.05 19.177 42.41 L 19.177 42.41 L 25.057 45.89 L 25.057 45.89 C 25.637 46.19 26.327 46.34 27.077 46.23 L 68.067 44.32 C 69.197 44.27 69.997 43.23 69.787 42.12 C 68.407 34.65 65.427 27.75 61.197 21.79 C 60.657 21.02 59.607 20.81 58.797 21.28 L 37.037 33.73 C 36.127 34.25 35.127 33.2 35.687 32.32 L 40.767 24.32 L 49.187 11.11 C 49.647 10.4 49.467 9.44 48.767 8.95 C 45.987 7.01 43.007 5.35 39.857 3.98 C 39.107 3.65 38.227 3.98 37.837 4.69 L 31.627 16.11 Z" fill="rgb(243, 82, 63)" height="46.26602199640044px" id="EzYxZfoQT" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(32.343 0)" width="69.82070772893775px"/></g><g fill="transparent" height="79.36527686629977px" id="GNUKBoeLr" transform="translate(121.54 15.635)" width="308.8300017460869px"><path d="M 84.17 0 C 75.22 0 66.84 3.44 60.58 9.7 C 57.99 12.28 55.15 16.01 53.06 21.1 C 51.96 19.69 50.78 18.33 49.52 17.04 C 40.22 7.47 27.92 2.19 14.87 2.19 L 0 2.19 L 0 77.3 L 13.74 77.3 L 13.74 15.93 C 32.8 15.93 50.03 32.45 50.03 52 L 50.03 77.4 L 63.77 77.4 L 63.77 37.48 C 63.77 26.05 70.15 13.76 84.16 13.76 C 89.37 13.76 94.2 15.74 97.75 19.33 C 101.93 23.56 104.15 29.84 104.15 37.48 L 104.15 77.4 L 117.89 77.4 L 117.89 37.48 C 117.89 23.15 112.25 14.45 107.52 9.66 C 101.36 3.44 93.07 0.01 84.16 0.01 Z" fill="rgb(54, 64, 181)" height="77.39999999999999px" id="CkAatlDEW" transform="translate(0 0.035)" width="117.89000000000001px"/><path d="M 39.212 65.545 C 13.652 64.555 13.702 50.695 13.742 40.575 L 13.742 38.785 C 13.702 28.665 13.662 14.805 39.212 13.815 C 57.862 13.095 68.472 17.385 70.772 26.565 L 84.102 23.235 C 81.292 11.975 71.122 -1.185 38.682 0.085 C -0.128 1.595 -0.028 29.625 0.002 38.835 L 0.002 40.535 C -0.028 49.745 -0.128 77.775 38.682 79.285 C 40.142 79.345 41.552 79.365 42.912 79.365 C 72.012 79.365 81.412 66.885 84.092 56.125 L 70.762 52.795 C 68.462 61.985 57.852 66.275 39.202 65.545 Z" fill="rgb(54, 64, 181)" height="79.36527686629977px" id="prVdxhO36" transform="translate(224.728 0)" width="84.10183707323534px"/><path d="M 84.1 36.924 C 84.13 27.264 84.23 1.594 45.42 0.084 C 12.99 -1.176 2.82 11.974 0 23.234 L 13.33 26.564 C 15.63 17.374 26.24 13.094 44.89 13.814 C 58.61 14.344 64.95 18.124 67.88 23.024 C 57.51 26.264 23.63 36.854 14.56 39.614 C 5.35 42.414 -0.1 51.054 1.32 60.614 C 2.56 68.954 9.44 77.364 22 77.364 L 84.11 77.364 L 84.11 36.914 Z M 21.99 63.634 C 16.27 63.634 15.13 60.114 14.91 58.604 C 14.8 57.854 14.45 54.024 18.55 52.774 C 27.23 50.134 70.36 36.654 70.36 36.654 L 70.36 63.644 L 21.99 63.644 Z" fill="rgb(54, 64, 181)" height="77.36404541834304px" id="lOEl_8Hmb" transform="translate(128.81 0.031)" width="84.11000000000001px"/></g></svg>)
full color
full color
![](data:image/svg+xml,<svg display="block" id="3606204085" role="presentation" viewBox="0 0 430 104" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="103.05999856477986px" id="oXC9deTP5" transform="translate(0.5 0.51)" width="102.26938518102055px"><path d="M 36.717 14.26 C 36.167 13.36 37.197 12.32 38.097 12.88 L 58.487 25.34 C 59.317 25.85 60.407 25.63 60.947 24.83 C 65.067 18.82 67.937 11.89 69.197 4.41 C 69.387 3.28 68.637 2.3 67.487 2.24 L 28.317 0.05 C 27.567 -0.08 26.877 0.05 26.297 0.36 L 26.297 0.36 L 20.357 3.71 L 20.357 3.71 C 19.797 4.07 19.327 4.59 19.047 5.29 L 0.207 41.75 C -0.313 42.75 0.187 43.97 1.247 44.34 C 6.617 46.24 12.397 47.29 18.417 47.29 C 19.997 47.29 21.557 47.21 23.097 47.07 C 24.047 46.98 24.787 46.2 24.787 45.24 L 24.887 20.18 C 24.887 19.13 26.297 18.79 26.787 19.72 L 38.437 42.08 C 38.827 42.83 39.747 43.16 40.517 42.8 C 43.617 41.34 46.547 39.58 49.277 37.56 C 49.937 37.07 50.097 36.15 49.667 35.45 L 36.707 14.28 Z" fill="rgb(255, 255, 255)" height="47.29007821565877px" id="DfU4hr9wF" transform="translate(33.043 55.77)" width="69.22657283360843px"/><path d="M 26.8 48.08 L 5.81 59.51 C 4.96 59.97 4.6 61.03 5.02 61.9 C 8.25 68.62 12.9 74.54 18.58 79.25 C 19.43 79.96 20.71 79.78 21.32 78.85 L 42.8 46.02 C 43.28 45.44 43.51 44.77 43.54 44.11 L 43.55 44.11 L 43.62 37.29 L 43.61 37.29 C 43.59 36.63 43.37 35.96 42.9 35.37 L 20.75 0.84 C 20.14 -0.11 18.83 -0.28 17.97 0.46 C 13.8 4.03 10.21 8.25 7.35 12.96 C 7.08 13.4 6.83 13.86 6.58 14.31 C 6.45 14.54 6.32 14.76 6.19 14.99 C 5.62 16.05 5.09 17.14 4.6 18.24 C 4.35 19.04 4.67 19.93 5.41 20.36 L 27.1 33 C 28.01 33.53 27.6 34.92 26.55 34.88 L 1.85 33.8 C 1 33.76 0.26 34.39 0.19 35.24 C 0.07 36.69 0 38.15 0 39.64 C 0 41.59 0.12 43.52 0.33 45.41 C 0.42 46.23 1.14 46.83 1.96 46.81 L 26.3 46.19 C 27.36 46.16 27.74 47.58 26.81 48.08 Z" fill="rgb(255, 255, 255)" height="79.68459583051758px" id="IYoE0wcb2" transform="translate(0 11.92)" width="43.62px"/><path d="M 31.627 16.09 L 26.007 26.43 C 25.497 27.36 24.087 26.98 24.117 25.92 L 24.717 2.03 C 24.737 1.06 24.007 0.22 23.047 0.15 C 21.757 0.05 20.447 0 19.127 0 C 12.837 0 6.807 1.13 1.227 3.2 C 0.187 3.59 -0.303 4.78 0.197 5.77 L 17.897 40.81 C 18.157 41.52 18.627 42.05 19.177 42.41 L 19.177 42.41 L 25.057 45.89 L 25.057 45.89 C 25.637 46.19 26.327 46.34 27.077 46.23 L 68.067 44.32 C 69.197 44.27 69.997 43.23 69.787 42.12 C 68.407 34.65 65.427 27.75 61.197 21.79 C 60.657 21.02 59.607 20.81 58.797 21.28 L 37.037 33.73 C 36.127 34.25 35.127 33.2 35.687 32.32 L 40.767 24.32 L 49.187 11.11 C 49.647 10.4 49.467 9.44 48.767 8.95 C 45.987 7.01 43.007 5.35 39.857 3.98 C 39.107 3.65 38.227 3.98 37.837 4.69 L 31.627 16.11 Z" fill="rgb(255, 255, 255)" height="46.26602199640044px" id="psHGA0PTy" transform="translate(32.343 0)" width="69.82070772893775px"/></g><g fill="transparent" height="79.36527686629977px" id="sWWniQmNB" transform="translate(121.54 15.635)" width="308.8300017460869px"><path d="M 84.17 0 C 75.22 0 66.84 3.44 60.58 9.7 C 57.99 12.28 55.15 16.01 53.06 21.1 C 51.96 19.69 50.78 18.33 49.52 17.04 C 40.22 7.47 27.92 2.19 14.87 2.19 L 0 2.19 L 0 77.3 L 13.74 77.3 L 13.74 15.93 C 32.8 15.93 50.03 32.45 50.03 52 L 50.03 77.4 L 63.77 77.4 L 63.77 37.48 C 63.77 26.05 70.15 13.76 84.16 13.76 C 89.37 13.76 94.2 15.74 97.75 19.33 C 101.93 23.56 104.15 29.84 104.15 37.48 L 104.15 77.4 L 117.89 77.4 L 117.89 37.48 C 117.89 23.15 112.25 14.45 107.52 9.66 C 101.36 3.44 93.07 0.01 84.16 0.01 Z" fill="rgb(255, 255, 255)" height="77.39999999999999px" id="Ia35CQlYU" transform="translate(0 0.035)" width="117.89000000000001px"/><path d="M 39.212 65.545 C 13.652 64.555 13.702 50.695 13.742 40.575 L 13.742 38.785 C 13.702 28.665 13.662 14.805 39.212 13.815 C 57.862 13.095 68.472 17.385 70.772 26.565 L 84.102 23.235 C 81.292 11.975 71.122 -1.185 38.682 0.085 C -0.128 1.595 -0.028 29.625 0.002 38.835 L 0.002 40.535 C -0.028 49.745 -0.128 77.775 38.682 79.285 C 40.142 79.345 41.552 79.365 42.912 79.365 C 72.012 79.365 81.412 66.885 84.092 56.125 L 70.762 52.795 C 68.462 61.985 57.852 66.275 39.202 65.545 Z" fill="rgb(255, 255, 255)" height="79.36527686629977px" id="RpM4eu8hY" transform="translate(224.728 0)" width="84.10183707323534px"/><path d="M 84.1 36.924 C 84.13 27.264 84.23 1.594 45.42 0.084 C 12.99 -1.176 2.82 11.974 0 23.234 L 13.33 26.564 C 15.63 17.374 26.24 13.094 44.89 13.814 C 58.61 14.344 64.95 18.124 67.88 23.024 C 57.51 26.264 23.63 36.854 14.56 39.614 C 5.35 42.414 -0.1 51.054 1.32 60.614 C 2.56 68.954 9.44 77.364 22 77.364 L 84.11 77.364 L 84.11 36.914 Z M 21.99 63.634 C 16.27 63.634 15.13 60.114 14.91 58.604 C 14.8 57.854 14.45 54.024 18.55 52.774 C 27.23 50.134 70.36 36.654 70.36 36.654 L 70.36 63.644 L 21.99 63.644 Z" fill="rgb(255, 255, 255)" height="77.36404541834304px" id="ZpDH1SEq5" transform="translate(128.81 0.031)" width="84.11000000000001px"/></g></svg>)
full reverse
full reverse
![](data:image/svg+xml,<svg display="block" id="2467188340" role="presentation" viewBox="0 0 430 104" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="103.05999856477986px" id="iVezt726m" transform="translate(0.5 0.51)" width="102.26938518102055px"><path d="M 36.717 14.26 C 36.167 13.36 37.197 12.32 38.097 12.88 L 58.487 25.34 C 59.317 25.85 60.407 25.63 60.947 24.83 C 65.067 18.82 67.937 11.89 69.197 4.41 C 69.387 3.28 68.637 2.3 67.487 2.24 L 28.317 0.05 C 27.567 -0.08 26.877 0.05 26.297 0.36 L 26.297 0.36 L 20.357 3.71 L 20.357 3.71 C 19.797 4.07 19.327 4.59 19.047 5.29 L 0.207 41.75 C -0.313 42.75 0.187 43.97 1.247 44.34 C 6.617 46.24 12.397 47.29 18.417 47.29 C 19.997 47.29 21.557 47.21 23.097 47.07 C 24.047 46.98 24.787 46.2 24.787 45.24 L 24.887 20.18 C 24.887 19.13 26.297 18.79 26.787 19.72 L 38.437 42.08 C 38.827 42.83 39.747 43.16 40.517 42.8 C 43.617 41.34 46.547 39.58 49.277 37.56 C 49.937 37.07 50.097 36.15 49.667 35.45 L 36.707 14.28 Z" fill="rgb(243, 82, 63)" height="47.29007821565877px" id="i5goWU5ra" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(33.043 55.77)" width="69.22657283360843px"/><path d="M 26.8 48.08 L 5.81 59.51 C 4.96 59.97 4.6 61.03 5.02 61.9 C 8.25 68.62 12.9 74.54 18.58 79.25 C 19.43 79.96 20.71 79.78 21.32 78.85 L 42.8 46.02 C 43.28 45.44 43.51 44.77 43.54 44.11 L 43.55 44.11 L 43.62 37.29 L 43.61 37.29 C 43.59 36.63 43.37 35.96 42.9 35.37 L 20.75 0.84 C 20.14 -0.11 18.83 -0.28 17.97 0.46 C 13.8 4.03 10.21 8.25 7.35 12.96 C 7.08 13.4 6.83 13.86 6.58 14.31 C 6.45 14.54 6.32 14.76 6.19 14.99 C 5.62 16.05 5.09 17.14 4.6 18.24 C 4.35 19.04 4.67 19.93 5.41 20.36 L 27.1 33 C 28.01 33.53 27.6 34.92 26.55 34.88 L 1.85 33.8 C 1 33.76 0.26 34.39 0.19 35.24 C 0.07 36.69 0 38.15 0 39.64 C 0 41.59 0.12 43.52 0.33 45.41 C 0.42 46.23 1.14 46.83 1.96 46.81 L 26.3 46.19 C 27.36 46.16 27.74 47.58 26.81 48.08 Z" fill="rgb(243, 82, 63)" height="79.68459583051758px" id="aBp9VuM_a" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(0 11.92)" width="43.62px"/><path d="M 31.627 16.09 L 26.007 26.43 C 25.497 27.36 24.087 26.98 24.117 25.92 L 24.717 2.03 C 24.737 1.06 24.007 0.22 23.047 0.15 C 21.757 0.05 20.447 0 19.127 0 C 12.837 0 6.807 1.13 1.227 3.2 C 0.187 3.59 -0.303 4.78 0.197 5.77 L 17.897 40.81 C 18.157 41.52 18.627 42.05 19.177 42.41 L 19.177 42.41 L 25.057 45.89 L 25.057 45.89 C 25.637 46.19 26.327 46.34 27.077 46.23 L 68.067 44.32 C 69.197 44.27 69.997 43.23 69.787 42.12 C 68.407 34.65 65.427 27.75 61.197 21.79 C 60.657 21.02 59.607 20.81 58.797 21.28 L 37.037 33.73 C 36.127 34.25 35.127 33.2 35.687 32.32 L 40.767 24.32 L 49.187 11.11 C 49.647 10.4 49.467 9.44 48.767 8.95 C 45.987 7.01 43.007 5.35 39.857 3.98 C 39.107 3.65 38.227 3.98 37.837 4.69 L 31.627 16.11 Z" fill="rgb(243, 82, 63)" height="46.26602199640044px" id="ebusnVR5W" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(238, 83, 64)" transform="translate(32.343 0)" width="69.82070772893775px"/></g><g fill="transparent" height="79.36527686629977px" id="QdP6awxeI" transform="translate(121.54 15.635)" width="308.8300017460869px"><path d="M 84.17 0 C 75.22 0 66.84 3.44 60.58 9.7 C 57.99 12.28 55.15 16.01 53.06 21.1 C 51.96 19.69 50.78 18.33 49.52 17.04 C 40.22 7.47 27.92 2.19 14.87 2.19 L 0 2.19 L 0 77.3 L 13.74 77.3 L 13.74 15.93 C 32.8 15.93 50.03 32.45 50.03 52 L 50.03 77.4 L 63.77 77.4 L 63.77 37.48 C 63.77 26.05 70.15 13.76 84.16 13.76 C 89.37 13.76 94.2 15.74 97.75 19.33 C 101.93 23.56 104.15 29.84 104.15 37.48 L 104.15 77.4 L 117.89 77.4 L 117.89 37.48 C 117.89 23.15 112.25 14.45 107.52 9.66 C 101.36 3.44 93.07 0.01 84.16 0.01 Z" fill="rgb(255, 255, 255)" height="77.39999999999999px" id="AqHORpDKi" transform="translate(0 0.035)" width="117.89000000000001px"/><path d="M 39.212 65.545 C 13.652 64.555 13.702 50.695 13.742 40.575 L 13.742 38.785 C 13.702 28.665 13.662 14.805 39.212 13.815 C 57.862 13.095 68.472 17.385 70.772 26.565 L 84.102 23.235 C 81.292 11.975 71.122 -1.185 38.682 0.085 C -0.128 1.595 -0.028 29.625 0.002 38.835 L 0.002 40.535 C -0.028 49.745 -0.128 77.775 38.682 79.285 C 40.142 79.345 41.552 79.365 42.912 79.365 C 72.012 79.365 81.412 66.885 84.092 56.125 L 70.762 52.795 C 68.462 61.985 57.852 66.275 39.202 65.545 Z" fill="rgb(255, 255, 255)" height="79.36527686629977px" id="zwUGGkjac" transform="translate(224.728 0)" width="84.10183707323534px"/><path d="M 84.1 36.924 C 84.13 27.264 84.23 1.594 45.42 0.084 C 12.99 -1.176 2.82 11.974 0 23.234 L 13.33 26.564 C 15.63 17.374 26.24 13.094 44.89 13.814 C 58.61 14.344 64.95 18.124 67.88 23.024 C 57.51 26.264 23.63 36.854 14.56 39.614 C 5.35 42.414 -0.1 51.054 1.32 60.614 C 2.56 68.954 9.44 77.364 22 77.364 L 84.11 77.364 L 84.11 36.914 Z M 21.99 63.634 C 16.27 63.634 15.13 60.114 14.91 58.604 C 14.8 57.854 14.45 54.024 18.55 52.774 C 27.23 50.134 70.36 36.654 70.36 36.654 L 70.36 63.644 L 21.99 63.644 Z" fill="rgb(255, 255, 255)" height="77.36404541834304px" id="hUCXyVwqL" transform="translate(128.81 0.031)" width="84.11000000000001px"/></g></svg>)
partial reverse
partial reverse
