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Last Updated: 10.12.26

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MAC’s photography sits in a few different categories:

real captures from events like the MAC Conference
city-specific photography that showcases an event’s location, like skylines or iconic items
stock photography when necessary

When sourcing photos of people, aim for joy and authenticity. Let the energy of MAC shine through.

From an execution standpoint, photos contained in bursts should break the frame. This adds a nice sense of dimension and movement.

Photos don’t always have to be contained in bursts, but it’s a flexible element that makes for easy placement of photography no matter the medium.

MAC’s photography sits in a few different categories:

real captures from events like the MAC Conference
city-specific photography that showcases an event’s location, like skylines or iconic items
stock photography when necessary

When sourcing photos of people, aim for joy and authenticity. Let the energy of MAC shine through.

From an execution standpoint, photos contained in bursts should break the frame. This adds a nice sense of dimension and movement.

Photos don’t always have to be contained in bursts, but it’s a flexible element that makes for easy placement of photography no matter the medium.

Typography

Voice + Tone

Typography

Voice + Tone